And I think it furthered the narrative about Bob Chapek not being as deft with talent and talent relations as his predecessor, Bob Iger.
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And the fact that Disney clapped back at her for being insensitive to the pandemic, it was an unprecedented series of events.
“Lourd defended Scarlett Johansson by saying that Disney's strategy to try to grow its subscription service had come at the expense of her paycheck. “Having Bryan Lourd, one of the most powerful agents in town, criticizing arguably the most powerful studio in Hollywood was a move we've never seen play out ,” she adds.
Has all the competition for streaming growth come at a cost? Just one example is Disney’s alienation of CAA, even if for a brief period. "That's a big departure for Disney, which, for generations has been exporting its animation live action to the world now it's going to begin to pursue local stories.” Netflix has clearly laid out the template, and all the other streamers are quickly following.”ĭisney, for one, announced that it had appointed a new executive to oversee the development of local content. So there is…reaching new audiences with stories that resonate, but also creating novel content that will travel the world. to do production in a place where the production costs are lower. And there's the benefit of leaving the U.S. And there are some advantages to companies like Netflix going into Korea and developing a series like Squid Game that not only helps it acquire subscribers throughout Asia, but it has been a global phenomenon. “ certainly made it clear that they're not attempting to enter China, which is a billion-person-plus hole in their potential market,” she explains. While a new gold rush is afoot in India, China, by contrast, appears to be a dead-end for streamers, particularly Netflix. The bigger challenge for Netflix and others is finding a way to offer a streaming product that is competitive with cable TV, which costs $3 a month in India. “Netflix is actually playing catch-up but investing in a lot of local-language content.” They have intense competition with Disney, which acquired Fox and along with it, its Hotstar, which has sports is incredibly appealing in that market,” she says. “India is a huge populous market, where, by the way, not the leading streaming service. And as you recall, in its first year, it grew well beyond even the company's own forecasts.”Ĭhmielewski points out two new battlefronts in the streaming wars: India and local content. It decided back in 2019 that it would throw all of its resources behind this successful launch of the Disney+ streaming service. “The Walt Disney Company has been the most successful of the new entrants here. “We have some early and promising prospects,” Chmielewski tells The Ankler Hot Seat podcast.
Ĭhmielewski, who co-wrote the book with Deadline ’s Dade Hayes, answers Hollywood’s most pressing question du jour : Can Netflix, the industry’s original disruptor, be disrupted? Where is streaming’s growth now that it’s sputtering domestically? And who is doing it right? Today’s Ankler Hot Seat podcast is hosted by Tatiana Siegel and welcomes guest Dawn Chmielewski, a Los Angeles-based entertainment business correspondent for Reuters and co-author of Binge Times: Inside Hollywood’s Furious Billion-Dollar Battle to Take Down Netflix. (Beata Zawrzel/NurPhoto via Getty Images)
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